Consumer electronics is an interesting category, where new technologies and features often require a completely new archetype - that is, the format and styling of the product need to be unique while also carefully conveying the desirable features of the new technology.

I have been involved in the design of many consumer electronic products, including cameras, children’s' electronic products, connected devices, IOT, haircare products, keypads, microphones, protective cases, radios, remote control, sensors, shaving products, speakers, tablet computers, thermostats , and wearable technology.

The design of hand tools, power tools and hardware rely highly on a good understanding of human factors and ergonomics. Here, not only do the aesthetics need to convey the important attributes of the product but also the feel and balance. Particularly with tools aimed at professionals, hand tools and power tools need to provide essential functions in the best way possible, while avoiding seemingly superfluous or superficial features.

I have been involved in the design of very many tools and garden products, including benchtop tools, bits and accessories, compressors, drills and drivers, garden tools, hand tools, hedge shears, jackhammers, lawn edgers, lawnmowers, metalwork tools, paint spray guns, pneumatic equipment, power tools, saws, winches, and woodwork machines.

Everyday household products aim to give pleasure to the user on an everyday basis. They need to provide first and foremost functionality, but also clearly communicate their value, brand ties and their particular differentiating features. Despite many of these categories having been well-defined for decades, there are always new ways of finding innovative approaches and new features to align to the changing lifestyles of consumers.

I have been involved in the design of many household products, including baths and sinks, brooms, coolers, cups and cutlery, diaper pails, excercise equipment, faucets, haircare tools, heaters, hose fittings, kitchen tools, knives, lawn chairs, office products, pet products, watering & irrigation, window cleaning equipment, window coverings.

While consumer electronics tend to showcase new technology, consumer appliances differ in that they highlight the efficiency and ease of utility of the particular product as they are often sold to consumers who have already experienced using such a product and have a clearer sense of what they want from it. For example, a vacuum cleaner needs to show its ability to provide a thorough clean, or a blender needs to look as though it could cut through anything.

I have been involved in the design of many appliances including blenders, boilers , camping stoves, coffee makers, fans, air purifiers, grills, humidifiers, juicers, kitchen appliances, knife sharpeners, paper shredders, toaster ovens, vacuum cleaners, and water heaters.

In designing for use in healthcare environments such as for hospitals or homecare, special attention needs to paid to the faultless usage of the products. Often we undertook field research to understand how predecessor products were used before conceiving of new ones, as it is important that the benefits the new products or services provide well outweigh the efforts involved in phasing out old ones.

I have been involved in the design of many medical and helthcare products including autosamplers, dentist equipment, fluid pumps, IV poles, janatorial equipment, laboratory equipment, MRI and CTscanners, operation tables, optical testing equipt, patient beds, patient chairs, scanning equiment, surgical tools.

Designing for automotives, not only do the aesthetics need to tie in closely with the existing brand / car styling but also special attention needs to be applied to the durability of the products, though their manufacture, assembly and choice of materials.

I have been involved in the design of many automotive parts and accessories including automotive accessories, car headlights, dashboard / cockpit, ev charger, aftermarket parts, golf carts, heads up display, mobility devices, remote vehicles, robotics, segway, tailgate, testing equipment, and transportation.

Industrial equipment tends to involve large investments on behalf of the purchaser, and therefore the high cost of the equipment needs to be justified by its unique functions, variability of application, maintainability and longevity. Designing industrial equipment also involves a deep understanding of the particular manufacture methods suitable for smaller volume production, which is highly important factor in keeping the purchase costs attainable.

I have been involved in the design of many industrial equipment including agricultural equipment, construction equipment, dolly trucks, fire safety equipment, forklift trucks, forklifts, HVAC equipment, industrial equipment, oil dispenser, parking equipment, parking meters, pumping equipment , warehouse equipment.

Professional and commercial products are generally targeted for use by working professionals, who work with these products day-in-day-out, and are therefore well-attuned to what it is they need from the products. Field research is always critical part of the design process, as professionals tend to develop usage patterns that are not obviously understood from the products themselves. Identifying these 'work-arounds' are often great starting points for finding new innovative ideas or finding new ways to improve and communicate existing features.

I have been involved in the design of many professional and commercial products, including bar equipment, beverage dispenser, bowling furniture, cleaning equipment, dispensers, gas appliances , ladders, motion sensors, pressure washers , pro electronic devices, safety gear, clothing, safety protective gear, smoke /fire sensors, spray pumps , water heaters.

Consumer durables, such as packaging or food containers are often perceived as simple, disposable products, whose primary use is to temporarily contain or deliver the 'actual' product the consumer wants. For that reason, the design of these focusses on maximizing protection and perceived value, while minimizing cost and use of materials; often a difficult balance to find.

I have been involved in the design of many consumer durables including beverage bottles, blister packaging, blow molded containers, cardboard packaging, drinking containers, liquid containers, structural packaging, yoghurt containers.

User experience (UX) design brings the interaction of the user with the product into central focus. While human centered design has long been a focus of the industrial design of (physical) products, UX methodology applies this mantra to the users' interaction through graphic interfaces, which need additional attention to layout, gestalt principles, navigation and logic flow.

I have been involved in the design of many user interfaces and user experiences including for complex industrial machines, laser cutters, 3D printers, household appliances, automated vending machines, and dentistry equipment.